Forrester Research just wrapped up the 2011 Marketing Forum, and their outlook on interactive marketing at the big brands is not too positive. Most firms’ internal digital teams are too siloed, too understaffed, and too slow to react to the changing interactive landscape.
Consumers increasingly expect responsiveness from mass marketers across channels. If someone voices [...]
This single-location outdoor ad got people talking around the world. Brilliantly simple; check in on Foursquare at the Granata Pet dog food billboard and your pooch gets a sample of dog food dispensed in the bowl!
Ingenious integration of outdoor advertising with an engaging online component!
Video:
Via Creativity Online.
My hands-on experience with software patents has been limited to ooh-ing and aah-ing over the black obelisks that Microsoft gives to employees who build patent-worthy features. Some people there had a whole platoon of these polished black chunks of granite. I was never involved with a patent filing at Microsoft, although I really envied those [...]
Jakob Nielsen’s team ran a usability study on several iPad applications, and published their preliminary results.
Their user base was a group of 7 experienced iPhone users who were new to the iPad. In other words, 99% of the current iPad install base. They tested an interesting cross-section of iPad apps, including heavy hitters like ABC [...]
I’m working on a Virtual Earth application that uses AJAX to retrieve points of interest and plot them on the map. The long term direction for this application is to move the data source into the cloud, while the front-end web page is hosted onto a customer site.
For the front-end, I’ve been using jQuery, which [...]
Static analysis is a technique that analyzes the source code (or compiled object code) of your software. Static analysis tools can help you improve your code quality by alerting you to design issues, performance problems, and maintainability constraints.
These tools are designed to be integrated into the development process, and we have baked it into ours. [...]
